Optimize your site for AI agents

AI visitors don’t just read — they act. Agent Sites let you serve a machine-optimized version of your site that supports both markdown-optimized content for retrieval and reliable agent-driven interactions, while giving you granular visibility and controls.

Problem

Websites today are built for human visitors.

Pages contain layout code, scripts, ads, and other elements that exist purely for the human browsing experience. These elements distract agents.

Agents on your site waste tokens "reading" bloated human-designed pages, trying their best to guess the content they need.

This is inefficient for agents, increases risk of hallucinations, and leaves your site hostile to the fastest growing visitor on the internet.

As agents move from reading to completing workflows, these same patterns break execution — turning simple tasks into brittle, multi-step loops.

Benefits

• Make your content easier for agents to retrieve
  Agent Site allows simpler AI bots to read semantically structured Markdown to better understand the content. Advanced AI agents can request optimized HTML pages that maintain interactions like button clicks or form fills.

• Separate agent traffic from human traffic
  Agents access the agent site while human visitors continue using the main website, saving you unexpected CDN bills from unpredictable agentic traffic.

• Control how agents access your content
  Decide which agents can access your site, what they can access, and how those requests are handled. Optionally, you can couple with TollBit Bot Paywall to cordon off select parts of the site, or ensure that only whitelisted bots can access Agent Site. Different bots can even be served varying content.

• Audit AI bot & agent activity
  Use TollBit’s class leading AI visitor analytics to audit which AI bots are accessing your content. This will help you understand if your robots.txt and CDN policies are consistent, and even which pages are getting click through from AI platforms.

Solution

Step 1

Create an agent site

TollBit provisions an agent site on a subdomain of your website.

• Human site
  publisher.com
• Agent site
  tollbit.publisher.com

Step 2

Serve content for agents

When agents request a page, Agent Site returns content that is optimized for that specific AI user agent. This could be Markdown, or optimized HTML that preserves interactions. Different agents can also receive tailored content.

Step 3

Route agent traffic

Redirect agents off your human site and to your agent site that is designed for them.

Step 4

Apply access policies

Define which agents can access your site and how requests are handled.

Step 5

Audit agent activity

Use TollBit Analytics to ensure that AI bots are discovering your site. Verify your robots.txt and CDN policies are consistent, driving traffic to Agent Site. Track which pages are getting crawled the most — and which pages are getting referrals.

Built for the ways AI actually interacts with the web

TollBit supports multiple AI use cases with purpose built solutions that are tailored to how agents interact with content and commerce.

Digital publishers

Monitor, control, and monetize AI access. Publishers face growing AI traffic that is difficult to track and even more difficult to control. TollBit gives publishers a free platform for understanding how agents interact with their sites, separating AI traffic from human traffic, and enforcing rules and rates for content access.

Agentic commerce

Enable reliable, measurable agent-driven actions. Commerce platforms use TollBit to separate agent access from the human site, require agent identity, expose machine-facing workflows, measure real usage, and attach economics to agent activity, without disrupting existing commerce infrastructure.

Trusted by the world's best websites

Make AI access clear, enforceable, and repeatable

Use standard licenses to support RAG, grounding, and full article display without renegotiating terms for every AI partner.